Village Startups

Village Startups is the LesJeudis event dedicated to emerging technology companies, bringing together startups, recruiters and IT professionals around hiring, networking and innovation. I created the complete brand identity for the event, from concept development and logo design to the visual system, event signage and promotional materials. The identity combined a launch-inspired symbol, a bold gradient and flexible graphic elements to express growth, momentum and the disruptive energy of the startup ecosystem. The main challenge was to create a distinctive event brand that could live alongside LesJeudis while developing its own personality. The system needed to feel young, dynamic and credible, while remaining clear and adaptable across digital communication, environmental graphics and on-site touchpoints.