LesJeudis

LesJeudis is a long-established French recruitment platform specialising in IT and digital roles, connecting tech professionals with employers across France. After nearly twenty years, the brand needed a more contemporary identity capable of reflecting the energy, expertise and diversity of the French tech market. I contributed to the new brand identity and led its activation through the Make IT Happen campaign. From campaign concept and visual direction to landing pages, social media content, display advertising, email assets, event materials and commercial supports, the work created a consistent and recognisable experience across marketing and product touchpoints. The main challenge was to modernise an established specialist brand without losing its credibility or familiarity. The new system had to feel bold, energetic and unmistakably tech, while remaining flexible enough to support candidate acquisition, recruiter communication and community engagement across multiple formats and channels