Le Jour J

Le Jour J is an IT recruitment and networking event created by LesJeudis, bringing together tech professionals, recruiters and industry experts through job opportunities, workshops, talks and networking sessions. I led the event branding from concept to delivery, creating the visual identity, logo, graphic system, signage, wayfinding, environmental graphics, communication materials and staff apparel. The identity was designed to connect naturally with the LesJeudis brand while giving the event its own distinctive and recognisable presence. The main challenge was to build a flexible system that could guide visitors through the physical space, support multiple event formats and remain consistent across promotional and on-site touchpoints. The final identity combined technology, movement and human connection to create an accessible and energetic experience for the French IT community.