Jobmedic
Jobmedic, formerly known as StaffNurse, is a CareerBuilder-owned healthcare and nursing recruitment platform in the UK, connecting medical professionals with employers across the healthcare sector. I led the rebranding of the platform, from brand discovery and concept development to logo design, UI design, print materials and communication assets. The goal was to move the brand away from a narrow nursing-only perception and create a clearer, broader and more modern identity for the UK healthcare recruitment market. The work focused on building a trustworthy and professional visual system adapted to both candidates and employers, while ensuring consistency across digital product interfaces, marketing materials and commercial touchpoints. Particular attention was given to local sector codes and audience expectations, so the brand would feel relevant and credible within the British market.