Jobmedic
Jobmedic, formerly known as StaffNurse, is a CareerBuilder-owned healthcare and nursing recruitment platform in the UK, connecting medical professionals with employers in the healthcare sector. I led the rebranding of the platform, from brand discovery and concept creation to logo design, UI design, print materials and communication assets. The goal was to move the brand away from a narrow nursing-only perception and create a clearer, broader and more modern identity for healthcare recruitment. The work focused on building a trustworthy and professional visual system, adapted to both candidates and employers, while ensuring consistency across digital product interfaces, marketing materials and commercial touchpoints.