CareerBuilder
CareerBuilder’s brand ecosystem supported a wide range of audiences, markets and touchpoints: job seekers, employers, recruiters, sales teams and internal stakeholders. My work focused on translating the brand into clear, consistent and engaging communication systems across digital and print assets: product marketing materials, sales presentations, white papers, social media content, campaign visuals, event materials and internal tools. A key challenge was to maintain a strong global brand while adapting messages and creative assets to different markets, audiences and contexts — from employer acquisition and sales enablement to candidate engagement and corporate communication. This involved creating flexible brand systems and scalable formats that could be localised without losing consistency or impact. During my time at CareerBuilder, the company also reimagined its brand around a broader platform idea: redefining success as personal success for all. The new visual identity was bold, colourful and more human. This brand effort helped CareerBuilder earn a ranking in the US Top 20 “Fastest Growing Brands for 2022” among Gen X audiences by Morning Consult.