Broadbean
Broadbean Broadbean is a recruitment marketing and job distribution platform that helps recruiters reach the right candidates, manage advertising performance and improve hiring outcomes across international markets. I contributed to the evolution of the brand identity and its deployment across Europe and the United States. The work included brand guidelines, campaign assets, sales materials, product communication, white papers, reports, infographics, social media content and localised marketing materials. The main challenge was to maintain a distinctive and consistent global identity while adapting messages, formats and visual executions to different markets, languages and business priorities. The system needed to support both product-led communication and regional campaigns — from French employer acquisition to US compliance content — without losing clarity, recognition or impact.