Blot

Blot’s communication ecosystem covered a wide range of business needs, audiences and formats — from commercial campaigns and local activations to corporate communication, events and partnerships. As Creative Project Manager, my role was to turn those needs into structured creative projects: defining briefs, shaping the visual direction, planning production, coordinating designers and external partners, managing budgets and keeping stakeholders aligned from concept to delivery. A key challenge was to maintain a consistent brand while adapting communication to different audiences, channels and local contexts. This meant working across print, digital, social media, sales materials and event production, while balancing creative ambition with deadlines, budgets and operational constraints. The role often required moving between creative direction and hands-on design: developing concepts and key assets, guiding designers, reviewing production, selecting suppliers and making sure the final work stayed both on-brand and realistic to produce. I also explored generative AI as part of the creative workflow, using it selectively to accelerate ideation and production while keeping visual consistency and creative control.